Mission-Based Marketing - Read online and download for free

A practical and straightforward guide to helping your nonprofit thrive through mission-driven marketing strategies.

Now in its Third Edition, Mission-Based Marketing offers clear, actionable guidance for leading your nonprofit organization to success in an increasingly competitive environment. This updated edition equips you with the tools and knowledge to create a market-focused organization that stays true to its mission while excelling in service delivery and outperforming others in securing funding, clients, referrals, staff, and board members.

This edition includes new insights on:

• Leveraging nonprofit websites and social media

• Emerging communication channels and digital trends

• Technology's role in enhancing engagement

• Modern customer service expectations

• How marketing directly impacts fundraising success

Going beyond theory, the book offers hands-on strategies and real-world examples, making it an invaluable resource for nonprofit leaders.

Also by Peter Brinckerhoff: Mission-Based Management, Faith-Based Management, and Social Entrepreneurship: The Art of Mission-Based Venture Development.

Packed with fresh content, this edition explores recent trends that have reshaped the nonprofit landscape and shows how your organization can adapt and thrive in this evolving space.