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An Essential Guide for Launching and Growing a Business in the United States

The United States remains one of the most attractive destinations for global business — home to the world’s largest economy, affluent consumers, abundant capital, and a legal system that supports innovation and entrepreneurship. For many immigrants, it’s the land of opportunity where the American Dream can be realized. Yet, for international executives and entrepreneurs, breaking into and thriving in U.S. markets can be far more complex than expected.

Make It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets is a comprehensive guide offering key insights, practical strategies, and real-world tools to help foreign businesses succeed. Covering crucial topics like funding, marketing, legal and tax compliance, intellectual property protection, cultural integration, and navigating U.S. immigration and visa systems, the book demystifies what it takes to make it in the U.S.

Featuring case studies from companies that have successfully expanded into the U.S. from South Korea, India, Germany, France, the UK, Canada, and beyond, the book offers proven lessons from real-world experiences.

Written by Matthew Lee Sawyer—a seasoned business and marketing strategist, global consultant, and professor at Columbia University and NYU—this book is an indispensable resource for:

• International entrepreneurs and executives

• Expats and foreign students aspiring to do business in the U.S.

• American professionals seeking to understand the international business journey

Whether you're launching a startup or scaling an established business, Make It in America provides the roadmap to thrive in one of the most competitive markets in the world.